ORGANISERS of popular BBNaija reality show, Multichoice Nigeria, say the just ended season 7 cost N4.7 billion to produce. The Chief Executive Officer (CEO) of Multichoice, Mr John Ugbe, revealed this at the prize presentation ceremony in Lagos on Tuesday.
Tagged ‘Level Up’, the show premiered on 23rd and 24th July and ended on Sunday with 25-year-old Phyna declared winner of the N100-million-star prize.
“This show also contributed significantly to the Nigerian economy; an example is the production cost of about 4.7 billion naira, including licensing, auditing, marketing, remodelling cost,” the CEO said, while also revealing that as part of Big Brother Naija’s contribution to the economy, they created employment opportunities for many.
“This year, we employed over 1,200 people, directly and indirectly, we touched every bit of the economy, and today we had over four to ten thousand people across various industries working on this show”.
Mr Ugbe said this edition broke previous records and statistics including over 1 billion votes cast. He congratulated Phyna on her win and expressed his gratitude to all her housemates “Thank you, level up housemates, the real ones, the fake ones, even the riders; you all played your part in this beautiful season, you gave us premium entertainment, and we watched you for ten weeks”.
He also thanked all the sponsors of the show and the team of Big Brother Naija like Pocket by Piggyvest, headline sponsors, Flutterwave-our associate sponsors and all the other sponsors.
According to him, “the games and tasks created more winners this year with over an N100m worth of prizes won just from jobs alone this season”.
While expressing gratitude to the viewers and fans, Ugbe revealed that some lucky fans who locked in their favourites with multiple votes would receive N1m each.
