A NEW reality show, Ground Zero, which showcases the resilience and determination of Nigerians in their pursuit of success, is set to premiere on March 16.
Emmanuel Agbaeze, Chief Executive Officer, 36Media, disclosed in a statement on Friday in Lagos that the show would test the participant’s survival skills and entrepreneurial spirit.
He described Ground Zero as ground-breaking reality show that would take audiences on an intense journey of survival, entrepreneurship and resourcefulness.
According to him, it will be shown on YouTube and across all social media platforms.
“The first season follows a single participant who is dropped into an unfamiliar city with absolutely nothing, no money, no contacts and no resources.
“His mission is to earn N1million starting from absolute zero as the participant wouldn’t have any safety nets nor assistance from people he or she knows.
“The participant must rely solely on skills, creativity and determination to survive and succeed, as the show will capture every challenge, setback and triumph of the participant.
“The viewers will be offered a raw and emotional insight into the struggles of making a living from scratch,” he said.
Agbaeze further explained that the reality show would display the unique survival skills of the participant.
“The participant is dropped into a city with his clothes, a small backpack with essentials and a mobile phone and cannot reveal being part of a reality show or contact anyone.
“Survival depends entirely on skills, creativity and hustle, as it is important to note that to make money, the participant can start a small business, freelance or act as a middleman in business deals, earnings and losses will be displayed on-screen in real time.
“The participant will also face daily challenges that test resourcefulness such as trading a small item for something of higher value or selling a set number of products within 24 hours.
“Completing these tasks will help in earning points, which will be converted to cash, thereby helping in reaching the N1 million goal in 30 days,” he said.
Mr Olukayode Adegbola of Mango Tree Media, who is also part of the organisers, said that the show taps into themes that resonate deeply with Nigerians.
He also highlighted the show’s educational value, stating that it offers practical lessons in business, financial literacy and problem solving.
“Many Nigerians face daily economic challenges, making the show’s premise highly relevant to its viewers and it will serve as a motivational tool for them.
“The participant’s determination will motivate viewers to think outside the box as the show offers valuable lessons in business, financial literacy and problem solving.
“We encourage everyone to watch the show as we guarantee you that nothing can prepare you for this unforgettable journey of grit, hustle, and survival,” he said. (NAN)
