NESTLÉ Nigeria has unveiled a series of activities and rewards to commemorate the 60th anniversary of its MAGGI seasoning brand in Nigeria.
The activities include N60 million in cash rewards, 12 brand-new SUVs and other household prizes for consumers.
Mr Wassim Elhusseini, Managing Director, Nestlé Nigeria, announced this at a media briefing heralding the anniversary on Monday in Lagos.
Elhusseini described the milestone as a celebration of six decades of consumer trust, loyalty and shared memories with Nigerian households.
He said MAGGI had become an integral part of Nigerian kitchens, featuring in everyday family meals and special dishes prepared during celebrations.
“What makes this moment truly special is not simply the number of years, but the relationship it has built over those years,” he said.
He said the brand had continued to evolve through product innovation and investments in local manufacturing to meet consumers’ changing needs.
Elhusseini identified the establishment of Nestlé’s agro-allied facility in Agbara in 1995 and its Flowergate factory in 2011 as significant investments.
He said the investments had strengthened local manufacturing, developed technical expertise, created employment opportunities and supported livelihoods.
The Nestlé Managing Director acknowledged the contributions of farmers, factory workers, suppliers, transporters, distributors and retailers to the brand’s growth.
“Their collective efforts have helped build an economic ecosystem supporting businesses and sustaining livelihoods across the agricultural value-chain,” he said.
Also speaking, Mrs Funmi Osineye, Category Manager, MAGGI, said the anniversary was an opportunity to appreciate the people behind the brand’s six-decade journey.
Osineye said the brand had planned several activities, including an all-expense-paid trip to Cairo, Egypt, for 15 top distributors in recognition of their loyalty.
She said the MAGGI at 60 Text and Win promotion, which commenced on Nov. 1, would run until Dec. 31, offering consumers opportunities to win exciting prizes.
“We are giving away 12 brand-new SUVs and making 60 Nigerians millionaires, with each winner receiving N1 million,” she said.
She added that other prizes included additional cash rewards, deep freezers, cookers, ovens, microwaves, fans and airtime.
Osineye explained that consumers could participate by purchasing MAGGI Star or MAGGI Chicken, checking the packs for unique codes and dialling the designated promotional code via *8011*3# or scan the code.
She also announced a special documentary showcasing the brand’s 60-year journey through the experiences of farmers, distributors, consumers and other stakeholders.
She expressed appreciation to consumers and business partners for their continued trust, assuring them of the brand’s commitment to quality, innovation and nourishing Nigerian families. (NAN)
